Around June last year, Tata Motors, an Indian automobile company, bought Jaguar Cards Ltd. Since then, Jaguar has ceased to report their sales figure. Yet, they surprised the automobile industry when they reported an eight percent increase in their sales last year.
During the Detroit Auto Show, Mike O’Driscoll, Managing Director for Jaguar reported that they had sold 65,000 vehicles in 2008 alone. However, the bulk of sales in the United States plummeted to four percent, making only 15,500 in sales.
According to Gary Temple, CEO of Jaguar Land Rover North America, they are assuming that the demands of Jaguar will be low this year. The sales in the United States suffered a crushing 18.0 percent decrease in 2008. Industry forecasters predict further blows this 2009.