The company points to their efforts of meeting the specific wishes of the Chinese market for the success of the brand. This is practically the move of most car manufacturers in the world today in an attempt to get a chunk ofthe sales from the seconds biggest car market in the world today.
According to Jaguar Land Rover, it is the roll out of the 6 cylinder 3.0 Jaguar XJ aimed at the elites of the business sector of the market which played a major factor for the success of the bran. Jaguar was able to deliver 5,976 units in 2011 in China while Land Rover improved its sales figures by 54% and delivered 36,087 vehicles.
Jaguar Land Rover established 100 dealerships all over China before 2011 ended but the company claims that some customers still has to wait for about a year for their vehicles to be delivered because of the very high demand for some of their units like the recently released Evoque.
The British car manufacturer, owned by Tata Motors of India since 2008 has forecasted to double their sales in Hong Kong by 2017. Last year, they were able to deliver 385 units in Hong Kong and opened a show room which will specifically address the needs of Land Rover fans.