Jaguar Blog

Two large British car manufacturers, the Jaguar Land Rover, and the Chery, have just sealed the deal. They’re set to collaborate and produce competitive cars in the country where every car manufacturer seems to have its eyes set on: China. The only thing that’s holding them back is the fact that their $2.78B deal is still subject for the approval of the Chinese government. British car manufacturers are certainly looking to expand beyond Europe because the car sales there are dropping. China, on the other hand, is showing great potential.

China seems to be immune to the economic turmoil which Europe is currently feeling. SUVs and luxury cars are still in demand in the country. This joint venture is very important for the Jaguar Land Rover whose sales have been affected by the dropping demand in Europe.

However, the deal has been stopped short because of the regulations in eastern China. Jaguar Land Rover is currently being represented by Tata Motors, a subsidiary. Chery is representing itself. No news about the progress of the request has been heard to this date but the two giant car manufacturers are looking forward to positive results.

It must be noted that getting the approval of the Chinese government can take a really long time. Fuji Heavy Industries tried to do this last year, and they still haven’t gotten through today. It is still very unclear whether or not their proposal to manufacture cars in the country has been approved.

Despite of this, JLR and Chery remain optimistic. They said that they will focus on research and development while they are waiting for the results. In the meantime, they know that JLR and Chery vehicles are wanted in China, so even if they have to wait for a long time to be approved, they know their vehicles will sell well.

Jaguar Land Rover is all smiles as they post a sky high jump in sales in China for 2011. JLR improved its sales figure by as much as 61% which translates to 42,063 units delivered in China.

The company points to their efforts of meeting the specific wishes of the Chinese market for the success of the brand. This is practically the move of most car manufacturers in the world today in an attempt to get a chunk ofthe sales from the seconds biggest car market in the world today.

According to Jaguar Land Rover, it is the roll out of the 6 cylinder 3.0 Jaguar XJ aimed at the elites of the business sector of the market which played a major factor for the success of the bran. Jaguar was able to deliver 5,976 units in 2011 in China while Land Rover improved its sales figures by 54% and delivered 36,087 vehicles.

Jaguar Land Rover established 100 dealerships all over China before 2011 ended but the company claims that some customers still has to wait for about a year for their vehicles to be delivered because of the very high demand for some of their units like the recently released Evoque.

The British car manufacturer, owned by Tata Motors of India since 2008 has forecasted to double their sales in Hong Kong by 2017. Last year, they were able to deliver 385 units in Hong Kong and opened a show room which will specifically address the needs of Land Rover fans.